Setting pay and pricing market by market, calibrated from each market's city dynamics, competition intensity, and acceptance rates.
Testing new features on a small group first, then adapting the rollout market by market with product and engineering.
Building statistical models that forecast an initiative's impact before it ships, so leadership knows what they're committing to.
Writing my own SQL and dashboards end to end, so I always have quantifiable logic to build decisions on.
Automating analysis work that cuts effort by 90%+, and shipping AI-built products from idea to something people use.
Two products I designed and launched myself, Claude and Codex doing the coding while I made every product call.

Right before the World Cup, a football drafting game called 38-0 was all over social media. You'd build a squad, simulate a season, and see if you could go unbeaten. There wasn't a cricket version, so I built Whitewash: draft real squads across eras and try to win every match without a single loss.
visit whitewash.app →
I built Ateri in response to a problem my partner and I faced every day at home: "what's for dinner?" We'd have scattered discussions over text, never had our recipes saved anywhere, and more often than not weren't in sync on what we actually had at home when we were at the store.
visit ateri.app →
In 5+ years across 17 markets, I've driven 7-figure cost savings, 90%+ efficiency gains with AI, and measurable performance gains across courier and vendor operations.
I enjoy quantifying improvement opportunities with data, then using AI to build the tools and processes teams actually rely on. It's the same instinct behind Whitewash and Ateri, two products I built myself with Claude Code and Codex, from idea to something people use.
Outside of work, I enjoy football and, most recently, pickleball, and I've had a lifelong interest in tech, mobile phones especially, which probably explains why this whole site is built like one (or at least I tried).
Open to analyst or operations roles, based in Finland or remote. Here's where to find me: